Our customers want to expand their business in existing market segments or in new market segments. This can be supported by their existing or already planned product portfolio, as is or with smaller modifications, it may also require creating completely new products. A typical assignment for you will be to research and analyze the market problems and user needs of the segment, create an engaging, attractive, yet realistic concept of how to solve the identified market problems. You will then present the concept to the customer’s senior management and get them immersed in the concept using storytelling and by weaving the concept into the bigger picture. You will of course always have to be ready to justify the concept and the analysis behind it.
What will be required of you:
You need to be able to clearly link the benefits of the concept to the market problems and user needs. You need to be able to explain how the solution fits into the ecosystem that it will belong to and how it will make the customer’s other products in the ecosystem even stronger. You need to investigate the solution technically to at least be sure that there aren’t any total showstoppers for the concept. Our concepts are usually pushing the envelope, but we always try to be realistic even though we might have explored several unrealistic paths along the way.
You will be solely in charge of preparing the concept and presentation material, but will have support from visual designers, UX designers, software architects and developers. When presenting, you must create and visualize models that help the whole audience keep up with the conversation, but that also allow for expanding upon in discussions with those that really want to drill down in a specific area.
You need to make the customers feel heard and involved in order for them to engage and help drive the concept forward, but remember that you are the driver. You always have to be well prepared and confident enough to navigate confusing discussions. And you will get your message across, even though the audience may be skeptical, or you're being interrupted.
You will not only know how to get the customers' attention, but you thrive on wowing them! Just coming up with the obvious is not enough for you, you want to present something that will impress and that will help the customers strengthen their product offering to their customers.
If the concept gets funded and realized, you will many times play a role in the continued product development, at least in the earlier phases of the product development.
What we think you need to have:
- Solid experience in packaging concepts, with a great story that visualises/demonstrates the business case
- Ability to explain and talk about the concept objectively and convincingly in a way that is easy for anyone to understand
- Experience working in an international environment and feel comfortable navigating in large scale organisations
- Ability to think visually, find patterns and visualize your thinking for others.
- Leadership skills to be able to motivate and lead your team in the concept-creation phase.
- Experience in planning and leading workshops and concept exploration sessions, preferably in international environments
- A willingness to do business travel, sometimes on short notice (post-covid)
- Native or bilingual English, and Swedish
What we do:
Tactel is a design and technology agency that develops digital solutions to make life easier for millions of people. We combine our knowledge about end users' needs, with their expectations on digital services in order to design, test and implement services that are easy to work with and familiar to all users.
We are a fully owned subsidiary of Panasonic Avionics, a world leading supplier for In-flight Entertainment and Connectivity (IFEC) solutions. We have embarked on a journey together to build the next generation software platform, products and services for the aviation industry. Apart from airline projects, we also work with a range of clients in Scandinavia working on projects such as developing mobile applications for millions of users.
Check us out here: tactel.se
We are going through applications and interviewing candidates continuously, so don’t hesitate submitting your application today!